Free Toll Free Number

Using Your Free Toll Free Number To Track Advertising

A free toll free number can do great things for your business. It shows customers that you're an established company with a nation-wide presence (even if you work out of your living room!). A free toll free number boosts your customer service by making you more accessible to your customers and showing them that you value their business. Studies show that it even has a direct effect on increasing your sales, and everybody could use a little bit of that!

It's easy to get a free toll free number, but once you have it, what do you do then? You can use it for more than just giving your customers an easy way to get in touch. You can also use your toll-free number to track advertising. Here is how it's done:

The idea is to get multiple numbers. Most virtual number providers will offer package deals that allow you to choose a couple of different numbers for the same (or similar) price. Once you've got a few different numbers, you can play around with your advertising to see which ads and which sources are getting you the most calls. Let's scientifically test your ad campaign!

Which Ads Are Working The Best?

For each different ad, assign another toll free number. Put that number clearly on the ad. These ads should all be put in the same place - for example, the same magazine. Everything should be the same except for the ads themselves. The end result is that you've got several different ads (each with its own 800 number) in the exact same place.

Your free toll free number service will allow you to track sources. They'll tell you which number the calls are coming from. By tracking calls, you can tell easily which ads are bringing the most customers. Match the numbers with the ads and you're doing something you could've paid marketing consultants lots of money to do for you.

Analyze Your Advertising Sources

You can also scientifically test which advertising media are getting you the most traffic. This time, use the same ad for every source. For each source - each magazine, each website, etc. - use a different one of your numbers.

By tracking these calls in exactly the same way, you can see which media are getting you the most calls. If one number isn't performing well, you can drop that magazine from your advertising campaign.

And this is just the tip of the iceberg. You can use different 800 numbers to test every aspect of your advertising campaign and, with this knowledge, tighten things up so that you get the most out of it. With a free toll free number service, you can be your own marketing whiz!